Location: west of Greentown Universiade Village in the Olympic Sports and Culture Fair Region

Area of Land for Construction: about 30000㎡

Total Building Area: about 85000㎡, including about 60000㎡ above ground and about 25000㎡ under ground

Questions:

1. How to form unique charm of the project in the emerging core area and non-mature business atmosphere of the city?

2. How to shape the business image and raise commercial attraction under the proposition of holding zero business?

Solutions:

1.Project value construction

- The safety margin of store investment is an objective factor of the project (make easy money - regional environment, area location and consumers), while enterprises, catalytic time and prices are the subjective factors (pretty and intelligent - image power, product power and vitality)

2.Positioning strategy

- Win-win between project and city - maximize government endorsement - image power

- Mutual improvement of production and life - energize the multi-dimensional industry - product power

- Integration of business and attraction - attract long-term stable population - vitality

3.Product forms

- Architectural form: experience block business strewn at random against "mountains and roads”;

- Functional division: office area, waterfront dining area, recreation area in the west, children themed business area in the north;

- Space composition: "two points one line", two squares, one trunk line